- See more at: http://blogtimenow.com/blogging/automatically-redirect-blogger-blog-another-blog-website/#sthash.ZxZrxz7T.dpuf The Brio Blog: Stick With It...

Saturday, October 20, 2012

Stick With It...

Collection of stickers at 
158 Pickett Street Cafe in South Portland
(Location of the best bagels in Maine)
When we talk about promotional marketing strategies, we often use the term "sticky" to refer to or describe a product's ability to make a lasting impression and stick in the minds of consumers. A great example of a "sticky" promotional product is (you guessed it!) a sticker. But it's not just the obvious trait that makes this item a powerful promoter.

Everyone loves stickers
They really do. When it comes to stickers, we're all like kids at the dentist's. People of all ages enjoy receiving, collecting, and using stickers. 

Stickers travel
Just because they stick in one place doesn't mean they're stationary. Whether they're on a musician's guitar amp, a college student's laptop, or the family van, stickers move from place to place, bringing your brand wherever they go.

Stickers travel... literally!
(HP fans get your Hogwarts stickers here)

Fans become brand ambassadors
The best marketers for your brand are your biggest fans and happiest customers. Make it easy for them to share their love for your business by having stickers free for the taking. Fans will proudly display your logo and are sure to pass along a good word. Stickers will also help fans spot other fans, building a community around your brand.

Apple gives away stickers with every purchase.
(How many Apple stickers do you have?)

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