Promote like a Pro: Tweetups, Contests, and More...

This week we're brainstorming ideas for how to combine promotional products with online marketing strategies. 
Here's what we've come up with so far:

Organize a Tweetup: Tweet the time and place for your next Tweetup, and encourage followers to attend by offering a free tote bag, travel mug, or padfolio for the first 10, 20, or 50 guests who show up.  

Stage a photo contest: Distribute t-shirts, mugs, sunglasses, hats or cuddly plush toys to be used in an online photo contest. Fans and followers take pictures with your promotional product and share them on Facebook, Instagram, or Pinterest. The more creative the better! 

Reach more readers: Expand your email list by using promotional products as an incentive to opt in. Offer a free travel mug, iPad case, messenger bag, or desk organizer for new subscribers to your email newsletter.

Get 'liked' at trade shows: Give away smartphone accessories imprinted with your logo at your next trade show for visitors who 'like' your Facebook page on the spot.

Have an idea for how to use promotional products online?
Leave us a comment below! 

Business cards on the brain...

Get business cards and "get noticed"!

This week we’ve got business cards on the brain (which could have something to do with the sparkling, new order of Brio business cards that just came in!), and so we got to thinking about what makes these versatile cards a staple promotional item:

Be prepared...

Carry business cards with you at all times. Random encounters in the grocery store line, on the bus, or at the gym can turn into lifelong business relationships. Make the most of serendipity by keeping a few custom business cards handy at all times.

Connect offline with online...

Include your website, email address, and social media links, or experiment with a QR Code to make it easy for your new friends to find and follow you online. A great business card fills the gap between offline interactions and online communication.

Show some creative spirit...
Experiment with different styles, textures, colors, and fonts when designing your business card. A business card is more than a name and a phone number (although, these elements certainly are important!) -- a great business card involves creative design that illustrates who you are as a brand and as a business.

Get what you give...
When you give a business card, get one in return. This exchange will help build strong business relationships. 

References and other links for advice and ideas about business cards:
Creating a Great Business Card -- Entrepreneur.com
The ABCs of Business Cards -- Entrepreneur.com
Designing a Business Card: 5 Things You Need to Know -- Huffington Post